Six Tips that Work for Making Jewelry Catalogs that Sell

Photograph Your Jewelry’s Best Angles

We highly recommend that you hire a professional photographer who knows product or jewelry photography. But if you want to photograph your jewelry yourself or at least have some basic ideas, here are some suggestions:

• Change up how you display different jewelry in photos. Take pictures of some in boxes, others on silk cloth, and so on.
• Find out how other jewelry catalogs display their products, and adapt these ideas with your own personal twist. For example: Have you seen a photo of a necklace lying on the grass? Then you can take that nature theme and play with it, like hanging your necklace on a tree branch for your photo.
• Clarity in your photos is more important than how close-up you get. If your camera perspective blurs when you do close-ups, move away and take that picture anyway – you can crop the photo later on.

These photos are your reader’s primary connection to your products. Make sure you show off your jewelry in the best light!

Include Detailed Product Descriptions

Write rich, detailed product descriptions with your catalog design. Say more than just “gold necklace”; say, “Stunning 14k gold necklace with sparkling, princess-cut sapphire pendant,” etc.

Strengthen your reader’s connection with your jewelry with enticing descriptions of their finer points. Call to their five senses so they will feel they can almost see or touch the jewelry themselves.

Suggest Ways People can Dress with the Jewelry

You can do this through your product photos or descriptions. Have a model wear some of the jewelry with a beautiful evening gown. Include suggestions in your product descriptions, like “Best seen during summer evenings in candlelight.” Appeal to your reader’s imagination; invite them to explore the possibilities.

Leave a Link to Your Online Catalog

Let your print catalogs serve more to attract than to make a sale; you will have more space to entice your readers this way. Your online catalog can provide additional details, as well as make it easier for clients to buy your products.

Place the URL of your online catalog in plain sight with the rest of your contact information. Keep that URL as short and as memorable as possible. http://somejewelrystore.com/catalog is easier to remember and type than http://somedomain.somejewelrystore.com/productcatalog123456/details – or http://bit.ly/29NXUq.

Include an Order Form

Customers tend to use order forms to help them remember which products caught their eye, and make calculations about how much the their total intended purchases cost. Whether you want to focus more on your printed catalog or your online catalog, providing your customers with an order form will help them decide to buy your jewelry.

Print Professionally on Quality Paper

You are selling fine jewelry — high-class products only for those who have the money to buy them. For that reason, your catalog has to be high-class and high-quality enough to be worthy of selling these products. Once you have the best layout and design, choose a professional printer who has quality paper options – and whose prices are reasonable, because a high price does not always mean high quality.

Try Catalog Printing Experts. We print catalogs on thick, glossy, quality paper stock, with matte or glossy cover options that will set off your jewelry’s photos even better. You will find that our prices are affordable, and you get an instant price quote on-site when you enter your printing details. We will even give you a press-ready proof so you know what your catalogs will look like, even before you pay!

Visit Catalog Printing Experts and find out more about our services today.

According to our experts, there is more to it than making your catalogs look interesting.

Use Captivating Catalogs to Capture Regular Customers

Endorse a lifestyle or a way of thinking

Promote your products or services as a necessity for a certain lifestyle, or put forward new ways of thinking with what you are selling. Find out what ideas you can promote from modern trends and interests. Once you have that, make your products indispensable to these ideas.

Respond to people’s need to find new ways of expression. Promote with catalog prints, and you give them a whole line of products to meet that need to choose from.

Engage with stories of your company and products

Stories give people something to relate to; tell stories in your catalog copy that will convert your readers into customers. Inspire and excite their imaginations and emotions; use pictures in your product catalog to achieve that and make a sale.

Distribute!

The quality content in your catalogs will come to nothing if people don’t see them; make plans to distribute them as much and as effectively as possible! You can give them to your customers, leave them on your store counters, or mail them to your subscribers. Outline what channels you can distribute your catalog prints in, and use those channels well.

Choose a quality online printer for best quality and prices

Complement the high quality of your catalog’s content with high quality printing. For a better deal, choose your printer not on how high they sell their services, but on how much they score on customer service, printing quality, and affordability. Catalog Printing Experts is one high-quality online catalog printer that has consistently passed with flying colors on these crucial points. You also get the additional guarantee that they will do a great job on your catalog prints, because their name simply says it all. Find out more at Catalog Printing Experts today!

Catalog Printing Experts is your resource for creating a successful mail order business.