What makes the difference between a jewelry catalog people will just look at, and a jewelry catalog that actually sells? If you find yourself frequently asking that question, then you’re in luck – our experts have the answers, and you can use them for your own catalogs right now.

Six Tips that Work for Making Jewelry Catalogs that Sell

Photograph Your Jewelry’s Best Angles

We highly recommend that you hire a professional photographer who knows product or jewelry photography. But if you want to photograph your jewelry yourself or at least have some basic ideas, here are some suggestions:

• Change up how you display different jewelry in photos. Take pictures of some in boxes, others on silk cloth, and so on.
• Find out how other jewelry catalogs display their products, and adapt these ideas with your own personal twist. For example: Have you seen a photo of a necklace lying on the grass? Then you can take that nature theme and play with it, like hanging your necklace on a tree branch for your photo.
• Clarity in your photos is more important than how close-up you get. If your camera perspective blurs when you do close-ups, move away and take that picture anyway – you can crop the photo later on.

These photos are your reader’s primary connection to your products. Make sure you show off your jewelry in the best light!

Include Detailed Product Descriptions

Write rich, detailed product descriptions with your catalog design. Say more than just “gold necklace”; say, “Stunning 14k gold necklace with sparkling, princess-cut sapphire pendant,” etc.

Strengthen your reader’s connection with your jewelry with enticing descriptions of their finer points. Call to their five senses so they will feel they can almost see or touch the jewelry themselves.

Suggest Ways People can Dress with the Jewelry

You can do this through your product photos or descriptions. Have a model wear some of the jewelry with a beautiful evening gown. Include suggestions in your product descriptions, like “Best seen during summer evenings in candlelight.” Appeal to your reader’s imagination; invite them to explore the possibilities.

Leave a Link to Your Online Catalog

Let your print catalogs serve more to attract than to make a sale; you will have more space to entice your readers this way. Your online catalog can provide additional details, as well as make it easier for clients to buy your products.

Place the URL of your online catalog in plain sight with the rest of your contact information. Keep that URL as short and as memorable as possible. http://somejewelrystore.com/catalog is easier to remember and type than http://somedomain.somejewelrystore.com/productcatalog123456/details – or http://bit.ly/29NXUq.

Include an Order Form

Customers tend to use order forms to help them remember which products caught their eye, and make calculations about how much the their total intended purchases cost. Whether you want to focus more on your printed catalog or your online catalog, providing your customers with an order form will help them decide to buy your jewelry.

Print Professionally on Quality Paper

You are selling fine jewelry — high-class products only for those who have the money to buy them. For that reason, your catalog has to be high-class and high-quality enough to be worthy of selling these products. Once you have the best layout and design, choose a professional printer who has quality paper options – and whose prices are reasonable, because a high price does not always mean high quality.

Try Catalog Printing Experts. We print catalogs on thick, glossy, quality paper stock, with matte or glossy cover options that will set off your jewelry’s photos even better. You will find that our prices are affordable, and you get an instant price quote on-site when you enter your printing details. We will even give you a press-ready proof so you know what your catalogs will look like, even before you pay!

Visit Catalog Printing Experts and find out more about our services today.